Fendi
Fendi is an Italian luxury fashion house that produces fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Fendi was founded in 1925 in Rome and is known for its fur and fur accessories and for its leather goods such as a “Baguette.”
The reason I chose Fendi as my brand is because I very much enjoy the aesthetic of the brand. The colors used in their lines are most earth tones or more muted colors making them very wearable (not including the recent collaboration with Nicki Minaj). Even though the brand is “luxurious” the clothing and the accessories still appeal to the general audience. The pieces in their lines usually are simple but fashionable. I feel that this allows for the general audience to able to see their designs and see them as something they would also wear even though they are a luxury brand and appeal more to the upper class.
Zoie 101 